Overview

Trivenly – trip packages search engine website

Ecommerce for trip packages based on website to ease the user on how to search any trip packages that they want based on their neccesity and desire and they can custom it as they want.

About

Trivenly.com is a MVP e-commerce platform that mainly focus in tour packages search engine. It is a B2B and B2C platform based. Their model bussiness is to recruit the travel agent so their product can be display and market on Trivenly’s web and also to sell it to costumer directly through the website. Beside that, they also have other channels such as Instagram, Tiktok and Facebook. Currently, to sell their product they use Meta Ads and Google Ads. Also they make few content non-selling such as blogs on their website and video Tiktok.

Problem Statement

The industry of Tourism after the Covid-19 outbreak has healed and risen than ever. Not only those who work in the industry who feel this, but also those who could finally able to travel places to places also feel the big benefit of it. It means, the demands of the tourism product is also rising very high. People love to travel in the most easy way, cause they just want to escape from their hectic world. So that’s why, sometimes people prefer to use travel agency service to provide the facility and their necessity during their trips. Sometimes, it’s so hard for people to find the tour travel that fit to them perfectly and even there are cases where it’s scammed. So it makes the trust of people to travel agency is very less and at the end the likelihood for them to use travel agency service is low cause they’re already being very skeptical.

Solutions

As the problem already stated, to provide high demand and to ease those who will explore the world a lot during post pandemic and also to avoid the potential of mistrust between customer with travel agency, Trivenly exists to connect the travel agency and their product to the customer. It will be much easier for them to search for any tour packages that based on their favors and trusted travel agency which will carry them during their remarkable trip. This also will help a lot for travel agencies to be recognised and to sell their own product, also to reach the wider range of customers.

Flow of Work

First, we need to conduct the market research by getting know the brand further and detail in order to gain the well knowledge about the brand. Their marketing mix 4P are:

• Product & Price:

  • Starting from Rp. 400.000 – Rp. 4.500.000

• Place:

  • Main: Website

  • SMO: Instagram, Tiktok, Facebook page

• Promotion: Discount for a specific period of time

Their best seller product is Open Trip to Pahawang

Their Brand Persona and character starting as Nadine Chandrawinata who is passionate, excited, full of spirit, adventureous humble and friendly. Nadine’s passion is also delivered by her desire to explore the world and being helpful for those who love travelling. This also could be epitome as for Trivenly who would like to help the agency travel and those who’s passionate in traveling.

Tone of voice that Trivenly use is humble, friendly, excited and informative. Language that used by is Indonesian and English

Segmentation (B2C)

	Segment A (Teenager and Adult aka Solo)	Segment B (Group of Friends)	Segment C (Family and Couples)
Demographic & Geographic	Millenials & Gen Z, SES C-1 – SES D, Indonesian, urban and rural, students, workers and entreprenuer	Gen X, Millenials & Gen Z, SES C-1 – SES D, Indonesian, urban and rural, students, workers and entreprenuer	Gen X, Millenials & Gen Z, SES C-1 – SES D, Indonesian, urban and rural, toddler, students, workers and entreprenuer
Behaviour	Those who like to experience and explore new things, those who love to travel and enjoy many places and experience holiday in order, those who like to travel with minimum budget while still can explore many places.	Group of friends who love to hang out and experience new things together, those who like to explore new place with close buddies cause it will feel intimate for them and strenghten their bond, focus on the budgeting	Family and couples who want to enjoy their quality time by exploring new places together, family and couples who like an organized, ready-to-go, and a simple vacation, focus on experiencing the quality time but also can minimize the budget,
Psychographic	Social butterfly, adventureous, curious, simple, practical, wanderer	Adventureous, wanderer, simple	Simple, practical, frugal
Interest	Travel, tourism destination, nature, urban & modern tourism, history tourism, social media	Travel, tourism destination, nature, urban & modern tourism, history tourism, social media	Travel, tourism destination, nature, urban & modern tourism, history tourism, social media

 

Segmentation (B2B)

	Segment A (Local Palembang & Small Travel Agency)	Segment B (Local Palembang and Established Travel Agency)	Segment C (All Around Indonesia Travel Agency)
Demographic & Geographic	Local Palembang & Small Travel Agency	Local Palembang and Established Travel Agency	All Around Indonesia Travel Agency
Behaviour	Still looking for clients and their target market basically still local based, the scope of their product is also not very far and tend to be around their area. Their business is also not established yet.	Have broad market segment, already established by company and the crews. Their scope and product is already national based. They have many hours of experience.	Have broad market segment, already established by company and the crews. Their scope and product is already national based. They have many hours of experience.
Psychographic	Newbie but professional	Experienced, professional	Experienced, professional
Interest	Travel, tourism destination, nature, urban & modern tourism, history tourism	Travel, tourism destination, nature, urban & modern tourism, history tourism	Travel, tourism destination, nature, urban & modern tourism, history tourism

 

Positioning

USP	·        Provide tourism package that is safe and secured with convenience facility and to order ·        The variety of product that could adjust personally based on your desire and neccesity ·        Become a middleman between travel agency and clients, so the safety of the trip and client is provided
VP	·        The security of product and safe payment transaction provided ·        The quality of travel agency and their trip packages cause it has been already curated ·        Personalised trip package

SWOT Analysis:

• Strengths: Provide safe trip packages with safe payment method, a middleman between travel agency and client so the security of the trip and clients is provided, curated, proven and trusted travel agency as partner of trivenly, variety of trip packages that could fit the clients based on their interest

• Weaknesses: It’s still a mvp product, so it needs extra efforts to launch and brand it, have not gotten big exposure, still have few travel agencies as partner so there are still few products too

• Opportunities: The target market is wide, can brand and do campaign their product in many ways, can explore many ways to get the target market, can maximize the branding through social media.

• Threats: competitor have high brand image and awareness, competitor already have a complete trip packages

Situation Analysis:

• Problem: Lack of awareness, the travel agency as partner and the product is still few, the social media as platform to raise the brand awareness has not maximize yet

• Solution: Improve the brand awareness by actively promoting it through social media and advertise it, recruit travel agency so the product also can be variated

Campaign Strategy:

• Branding: Actively posting related content or non-selling content that relate to tourism industry on social media, actively advertise the product

  • Meta ads: Running ads with 1 objective which is traffic of social media (instagram)

  • SMO: Social media organic by posting attractive contents on channel Instagram through reels to gain exposure of wider audience

Campaign Result:

For best result spent:

Rp. 29.441 and reach 55.696 and 71 link clicks to website and 23,992 with 363 link clicks with Rp. 71.098 for December campaign.

Result analysis:

The marketing of Trivenly while it was the end of the year and it is also the time where people start to plan their end year holiday. So the ads was at perfect time. Using format that fit to audience, it makes lead to click links many.